While various digital, print and social media marketing pieces lend themselves really well to the eclectic approach, I considered something like a website or a booth design in this style, I needed to be more intentional with my design approach. I needed to show how “Magnum Means More?”
In order to answer this question, I needed to think ‘goal oriented’ with the audience at large. I needed to consider overall marketing goals, and how they have changed since the last site update in 2014, so this is what I came up with.